A growing list of lessons learned during the evolutin of the 7at7 series:

• Regularity plays a key role in establishing an audience and reducing the effort required for notifications through social media, etc.
• Offering a platform to organizations to develop their own ideas and address their own audience gives them agency and diversifies the reach of the series
• It is important to address topics that are timely using simple language and including diverse perspectives
• Designing the process as an incremental collective learning process, investing first on the format and then on attracting bigger audiences gives the opportunity for experimentation and innovation
• The sound makes a big difference organizing hybrid events of high quality and investing in good microphones is a good decision.